The SUDEVA NGO was started with the idea of promoting football in India.

We took this forward by launching our first social initiative by traveling to NGOs/Government Schools in rural areas to promote football and educate them through the medium of football. Our vision is:

“Sudeva’s ultimate vision is to bring a change in the upbringing of lower strata, in both urban and rural population; by creating Sports particularly Football ‘it’ Tennis as a medium to achieve it. We would work with NGO’s, Government Schools and various other organizations to create a system. Here children would be imparted with education based on sports, enabling them to have a future which gives them respect and solidarity.

It is a process in which we see eradication of poverty through the eyes of Sports.

We want to create a platform from where underprivileged kids are selected, and trained under organized football clubs in India to achieve International level players.

This initiative became a platform for  underprivileged children, who have been facing the ‘hard realities of life’; to be mentally and physically  rehabilitated through sports.”

We already are CSR compliant as SUDEVA NGO (Registered Trust) is already more than nears registered and in existence. We also have 8oG & 12A Registration in Sudeva Registered Trust.

1. Jindal Stainless Limited (JSL) in collaboration with Sudeva NGO have been sponsoring 5 scouted and talented players ages 13/15 from Kalapani Mines & Jajpur in Orissa.

These players have represented us in AIFF’s Youth League(s) & other tournaments:-

Chevrolet dedicated a new football pitch to Sudeva NGO to benefit underprivileged children as part of its ‘Beautiful Possibilities Program’.

“We believe play has the power to change lives and shape communities,” said Kaher Kazem, President and Managing Director GM India. At Chevrolet, we are using football to make meaningful connections around the world and benefit children who truly need it most.”

Chevrolet partnered with Sudeva NGO, dedicated to improving thefitture of children in need and helping at-risk youth find opportunities for growth through football. Sudeva NGO will use the new pitch, located at the Baptist Church Trust Association, as a tool to provide children access to football while keeping them away from negative influences by focusing their attention on sports and education.

As part of the inauguration, Manchester United Legend Quinton Fortune joined Kazem in dedicating the pitch with Sudeva Sports Private Limited’s Co-founder, Anuj Gupta.

The event was all about children and the opportunities being provided to them. We thank all our partners and friends who have come forward and supported us towards this cause. When we come together to support the growth of children, amazing things will happen,” said Mr. Anuj Gupta.

In addition to pitch dedication, Chevrolet made other positive impacts in India through football. In
September, the automaker donated One World Futbols to Bal Ashram, a rehabilitation and
training center in Rajasthan that is partnered with the Sudeva NGO. The Bal Ashram center is
using football to benefit children who were victims of child labor.

EUDEVA JUVENILE PROGRAM:-

Sudeva NGO also runs a football training program for the Juveniles in New Delhi.

This is howfootball is changing the lives of kids in India’s juvenile homes.

Every Monday, Wednesday and Friday for the past few years, a group of boys, aged 13-16 years old, wait for two coaches and a man in a coat to arrive with a net full of footballs.

The teenagers are standing in a neat horizontal line over a green field scribbled with dew.

As the men walk towards them, smiles break their faces, like the sun on a misty Delhi morning, and the line stirs to life. Within minutes, they are running between cones, dribbling past them and passing between them. It’s an amateur round offootball, but its genuine – played with the heart than the feet. Tactics don’t mean anything here – expression does.

This field is no man’s land: one which teases the kids of the freedom that lies beyond the imposing barbed wires while reminding them of the captivity in the adjoining dormitories.

At one end, there’s a towering gate with massive bolts, echoing and shielding the cries heard at any football game. At the other, a big blank wall.

This is not just another football game – and these are not just any other kids – they range from, in the words of thefacility’s superintendent, “pickpockets to murderers”.

We believe that these sessions are meant to create a direct pipeline of talent into the organisation’s teams – and into India’s massive sporting cycle, where many get lost and the few who are found can earn money and fame.

“When I started Sudeva, I asked myself: am I able to find sporting talent from all spheres of the community? We’ve seen examples of adults released from prisons in America and making it big in sport. But I wanted to start young – if I find one kid who can go on to play professionally, it would set a huge example. One of the main reasons for these youngsters committing crimes is money and if I can, through sport, manage to solve this need, it will stop them from reverting to other methods. When these guys are released I want to give them food, accommodation and sporting knowledge, along with one vocational course. I want to keep them together,”34-year-old Gupta explained.

Our road-map is simple:

• Take football to their doorstep e. the juvenile home
• Hire a specialisedfootball coach and an ex-juvenile to accompany him to better understand the needs of the kids
• This ex-juvenile will also help track the kids sifter they’re released and convince them/their parents to let them start a new life through sport if they’re good enough
• Make the kids join the academy and nurture their talent – provide them nutrition, accommodation, a vocational course and open schooling.
• Play them in a top league in the country.

Initially the pull for them is always money – and then, slowly, they will realise they can develop and make a life through sport,” Gupta added.

Satender is one such example, he himself is a product of this practice. Just 16-years-old then, he found himself in the same juvenile home in Sewa Kutir a couple years back. After his release, he met Gupta, who made him the link between the outside world and the juvenile home.

“Main inhein sametih sakta hun (I can understand the kids). Main inhe keh sakta hun ke idhar reline ke bawajood Una achha kaam kar raha hun, toh turn bhi kar sakte

ho (1fI can do good work despite having spent time in the juvenile home, then you can too). Mqihe salary bhi milti hai am’ cacti main ek achhe insaan ki tarah reh raha hun (I get a salary as well (from SudevaJ and am living life like a decent human being),” Satender says, wrapped in a bright bluejacket – looking fit, wellfed, and enthusiastic about his prospects in life after a “dark period”. It’s a transformation that sets an example for the inmates he meets: he’s a unique combination of liaison and inspiration.

It’s clear that taking football to a juvenile home is just the start of a long arduous process – one which starts with introducing the sport to kids who may have never played it, then training them to get better, before picking the best ones and then finally, convincing them to continue playing.

But more importantly – Sudeva is giving juvenile home kids the chance to restart life, to reform, to change.